Design Innovation: Thinking + Doing

We educate the next generation of design innovation leaders. Ours is a diverse community of undergraduate and graduate students, faculty, researchers, practitioners, and thought leaders. We are designers, engineers, scientists, writers, doctors, performers, artists, managers, and more.

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In their service design class, EDIs worked with P&G to help design Tide Spin, an app-based service that outsources doing laundry to professional cleaners at Tide dry-cleaning facilities. 

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Upcoming Events

Data as Art Exhibition

January 26 - February 19, 2016

Student work from this collaborative course with SAIC will be on display in Ford for the next month.

Segal Seminar Series

Chris Hoadley: NSF

February 23, 2016
4:00 - 5:00 p.m.

Chris Hoaldey of the National Science Foundation visits Segal to talk about his research in Human Computer Interaction.

Segal Seminar Series

Felicia Ferrone: Chicago Designer and UIC Professor

March 8, 2016
4:00 - 5:00 p.m.

Nationally recognized designer Felicia Ferrone visits Segal to talk about her design process.

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An exhibition featuring the final projects from the collaborative class between Segal and the School of the Art Institute of Chicago is coming to Ford. The opening reception will be Jan. 26 in Ford's atrium.

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MOOC Offers Lessons for Design Innovation

Starting on January 18, Northwestern Engineering will broaden its design curriculum by offering a massive open online course (MOOC) called “Leadership through Design Innovation,” which will teach participants about the process and power of design.

read more
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Get Involved

Collaborate on research

Submit a project proposal

Hire our students

Support Segal

Volunteer to mentor or speak

learn more
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EDI is now accepting applications!

More info on EDI admissions

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Northwestern Research Highlights Segal and Shedd Aquarium's Partnership

In its eighth volume, Northwestern Research publishes a piece on the robust relationship between Chicago's Shedd Aquarium and the Segal Design Institute.

read more
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Introducing Non-Engineers to Design

Segal's new course Design Thinking and Doing introduces students outside of McCormick to the design process.

read more
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Explore design courses available to all Northwestern students.

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MMM Students Reflect on Summer Internships

Between their first and second year, MMM students take on challenging internships. Read about their experiences in this ongoing blog series.

read more
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EDI + P&G: Six Years in the Making

Segal Advisory Board member Robb Olsen talks about his role at P&G, the company's six-yearlong partnership with EDI, what it's like working with his wife and more in this Q+A.

read more
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Explore the academic opportunities at Segal and find a program that best fits your goals.

see all programs
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Connoisseurs of Touch

Segal's Ed Colgate and Michael Peshkin continue to lead the way in haptics technology. Their most recent technology, The TPad, allows users to feel textures on a touchscreen.

read more
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Segal provides its students with the design resources, prototyping equipment, and collaborative environment where group work and the exchange of ideas can flourish.

learn more

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Upcoming Events

Data as Art Exhibition

January 26 - February 19, 2016

Student work from this collaborative course with SAIC will be on display in Ford for the next month.

Segal Seminar Series

Chris Hoadley: NSF

February 23, 2016
4:00 - 5:00 p.m.

Chris Hoaldey of the National Science Foundation visits Segal to talk about his research in Human Computer Interaction.

Segal Seminar Series

Felicia Ferrone: Chicago Designer and UIC Professor

March 8, 2016
4:00 - 5:00 p.m.

Nationally recognized designer Felicia Ferrone visits Segal to talk about her design process.

Feature Item Photo

MOOC Offers Lessons for Design Innovation

Starting on January 18, Northwestern Engineering will broaden its design curriculum by offering a massive open online course (MOOC) called “Leadership through Design Innovation,” which will teach participants about the process and power of design.

read more
Feature Item Photo

Get Involved

Collaborate on research

Submit a project proposal

Hire our students

Support Segal

Volunteer to mentor or speak

learn more
Feature Item Photo

EDI is now accepting applications!

More info on EDI admissions

Feature Item Photo

Introducing Non-Engineers to Design

Segal's new course Design Thinking and Doing introduces students outside of McCormick to the design process.

read more
Feature Item Photo

MMM Students Reflect on Summer Internships

Between their first and second year, MMM students take on challenging internships. Read about their experiences in this ongoing blog series.

read more
Feature Item Photo

EDI + P&G: Six Years in the Making

Segal Advisory Board member Robb Olsen talks about his role at P&G, the company's six-yearlong partnership with EDI, what it's like working with his wife and more in this Q+A.

read more
Feature Program Photo
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Explore the academic opportunities at Segal and find a program that best fits your goals.

see all programs
Feature Item Photo

An exhibition featuring the final projects from the collaborative class between Segal and the School of the Art Institute of Chicago is coming to Ford. The opening reception will be Jan. 26 in Ford's atrium.

Feature Item Photo

EDI is now accepting applications!

More info on EDI admissions

Feature Item Photo

Explore design courses available to all Northwestern students.

Feature Program Photo
Feature Program Photo
Feature Program Photo
Feature Program Photo
Feature Program Photo
Feature Program Photo
Feature Program Photo

Explore the academic opportunities at Segal and find a program that best fits your goals.

see all programs
Feature Item Photo

Segal provides its students with the design resources, prototyping equipment, and collaborative environment where group work and the exchange of ideas can flourish.

learn more