Craig Sampson is an instructor for Designing Product Interactions and other Segal courses, the thesis faculty leader and a thesis mentor for the Engineering Design and Innovation (EDI) program, and a member of the EDI advisory board. Outside of Segal, Craig is the founder and principal consultant at TBD Innovation, provididng innovation guidance to startups and corporations. Previously, Sampson founded and directed the IDEO Chicago office, and was VP and chief innovation officer at World Kitchen. 

Sampson believes innovation comes from deep understanding and new insights in three domains: human needs, technical capabilities, and business strategy — and that their intersection provides the greatest opportunity for real advancement. 


MS, Mechanical Engineering and Product Design, Stanford University, Stanford, CA
BS, Mechanical Engineering, University of Colorado, Boulder, CO