MPD²Programs

Executive Education Program Content

The Executive Education program is typically offered in the Spring and Fall (usually the end of March and October). The course curriculum for the April 2017 session is shown below and is subject to change. 

Sunday, April 2

3:00 - 4:00 p.m.
Registration Sign-In &
Greeting Reception:
Meet participants from around the world to obtain the most from the program.

4:00 - 6:00 p.m.
Introduction to Product Development
Understanding the Process; fuzzy front end; phase gate with structured criteria; supported by case studies.

6:00 - 7:15 p.m.
Drinks & Dinner

7:15 - 9:00 p.m.
Creativity and Innovation
Tools and techniques for enhancing creativity. Thinking out of the box, brainstorming optimization techniques.

Monday, April 3

8:30 - 10:00 a.m.
Gap Analysis in the Design Process
New product development process, opportunity analysis, development for breakthrough products, ideation and concept selection, minimizing risks in product development.

10:15 - 11:45 a.m.
Human Factors
Using human abilities and limitations as design guidance and constraints. Designing products that are easy to learn, efficient and satisfying to use, and easy to remember.

11:45 - 12:30 p.m.
Lunch

12:30 - 2:30 p.m.
Management of Intellectual Property
Management of innovations and intellectual property, using value transition, value transference and value transportation.

2:45 - 4:15 p.m.
Marketing Principles for NPD
Focuses on the integration of key marketing principles (e.g., segmentation, positioning, value proposition, etc.) in each phase of the new product development stage-gate process.

4:30 - 6:00 p.m.
Influence Strategies
Covers the theory and practice of influence in order to lead change.  Emphasis on the neuroscience that underlies how people make choices and decisions.

6:00 - 7:30 p.m.
Drinks & Dinner

7:30 - 9:00 p.m.
Customer Insight Tools
Focusing on research methods including conjoint analysis to understand customer perceptions and trade-offs.

Tuesday, April 4

8:30 - 10:30 a.m.
Project Management
Using a systems orientation, an overview of the field of Project Management is applied to technology intensive product development projects.

10:45 - 12:15 a.m.
Global Design Chains - Challenges and Opportunities
Focusing on key international elements of both technical and non-technical PD issues as corporations reach abroad for product development.

12:15 - 1:15 p.m.
Lunch

1:15 - 2:45 p.m.
Understanding through Design
Understanding the value of design as a strategy. Analysis of products and why they were designed the way they were.

3:00 - 4:30 p.m.
Effective Software Development Processes
Avoiding requirement gaps, major under- estimates, deployment disasters, and maintenance nightmares with risk-based time-boxed test-driven development.

4:45 - 6:15 p.m.
Essentials of Industrial Design
Cultural views of design. Developing products for international markets. Color theory; the historical impact of industrial design; under- standing successful and unsuccessful products.

After 6:15 p.m.
Open to explore Chicago

Wednesday, April 5

8:30 - Noon
The Management of Product Innovation
Managing the high leverage points of an innovative global product development program: strategic thinking techniques; portfolio creation & management and core competencies as drivers of global technology; achieve internal alignment across functions and levels, tying metrics to strategy.

Noon - 1:00 p.m.
Lunch