Business Innovation Lab

MMM students collaborating on a project with Vera Bradley

Business Innovation Lab (formerly known as Integration Project) is structured as a capstone experience of the MMM Program. This two-credit course requires students to integrate knowledge of design innovation and business to address a problem of real-world importance to a corporate partner organization.

Students work in teams of four to six under the guidance of a faculty advisor. Typically, the final deliverables are presented to senior level executives within the partnering organization.

Students apply their collective learnings to tackle a business problem and discover, design, and deliver valuable solutions in a real world context. The result is an outstanding educational experience for the students and high-caliber, economical problem-solving support for the corporate partner.

Project Topics

Projects for Business Innovation Lab can be based on any challenge at the intersection of business, design innovation, and technology, and often come from the following areas:
  • Operations Innovation
  • Clean Technology Innovation
  • Human-Centered Design Research
  • New Product Development
  • Digital Innovation
  • Marketing Strategy
  • Experience Design
  • Growth Strategy
  • Service Innovation
  • Automotive Innovation

Previous corporate partners for Integration Projects include:

  • Harley Davidson
  • Nissan
  • Vera Bradley
  • Audi
  • Herman Miller
  • John Deere
  • Samsung
  • Kohler
  • McDonald's
  • Maserati
  • United Airlines
  • Hallmark
  • Lowe's Home Improvement