Faculty, Segal Design Institute
Professor of Instruction in Writing, Weinberg College of Arts and Sciences Writing Program
Director, The Writing Place
Lecturer, Kellogg Management and Organizations
Great ideas go nowhere without great communication. Barbara Shwom's goal at Northwestern is to help students achieve their potential as communicators, whether in design courses, writing courses, or business courses.
She teaches a range of design/communication courses in Segal (DTC and Interdisciplinary Design Projects), Weinberg (How to Become an Expert in Roughly 10 Weeks, Professional Business Communication, and Practical Rhetoric), and Kellogg (Writing in Organizations). She also directs The Writing Place and works with PhD students in the Ready, Set, Go program.
Beyond Northwestern, she is currently working on the third edition of a business communication textbook published by Pearson/Prentice Hall: Business Communication—Polishing Your Professional Presence. She is also the managing principal of Communication Partners, a consulting practice that specializes in helping clients communicate complex information to external and internal audiences. Her clients include companies in many industries: biotechnology, high-tech research and development, pharmaceuticals, management consulting, market research, financial services, engineering, and consumer products.
Her professional associations include the American Society of Engineering Education, the National Council of Teachers of English, and the Association for Business Communication, for which she has served as president.
PhD, English, Northwestern University, Evanston, IL