SwipeSense: From Idea to Enterprise Photo
Segal Seminar Series

SwipeSense: From Idea to Enterprise

April 10, 2012, 4:00 - 5:00 p.m.
Ford Motor Company Engineering Design Center
1.350 (ITW Classroom)
2133 Sheridan Rd. Evanston , IL 60208


Mert Iseri and Yuri Malina, student co-founders of Design for America, and current Segal Post-Baccalaureate Fellows have spent the last 6 months transforming what began as a DFA Summer Studio project into a full-fledged business. From gimmicky mockups, to a business incubator, to an effective solution for the 2 Million preventable infections that occur every year in our hospitals - they will be sharing their experience as young designers and entrepreneurs, of what it takes to bring an idea to reality.


Mert Hilmi Iseri

Mert is the young turk of design. During his time at Northwestern University, he created his own major as an engineer, co-founded Design for America and helped launch two businesses. Now, he is excited to embrace design and entrepreneurship to galvanize a generation into positive change.

Yuri Frank Maxwell Malina

A 21-year old French native, Yuri received his Bachelors in Integrated Science from Northwestern’s Weinberg College of Arts and Sciences in 2011. As a Design For America Fellow and student co-founder, Yuri is many things: a scientist, an entrepreneur, a design activist, but most of all he is an eternal optimist. Whether it be through DFA or SwipeSense, Yuri strives to improve our collective existence on this pale blue dot.

Read the April 4, 2012 Chicago Tribune article.