Steven Dow, PhD-HCI Institute at Carnegie Mellon University Photo
Segal Seminar Series

Steven Dow, PhD-HCI Institute at Carnegie Mellon University

January 10, 2012, 4:00 - 5:00 p.m.
Ford Motor Company Engineering Design Center
1.350 (ITW Classroom)
2133 Sheridan Rd. Evanston , IL 60208

How Prototyping Practices Affect Design Results

Abstract

To produce better information systems, products, and services, we need a deeper understanding of how and why prototyping practices affect design results. My research empirically examines the creative process and design outcomes. I will describe experiments on iteration and comparison, two key principles for discovering contextual design variables and their interrelationships. We found that, even under tight time constraints when the common intuition is to stop iterating and start refining, iterative prototyping helps designers learn. Our results also indicate that creating and receiving feedback on multiple prototypes in parallel—as opposed to serially—leads to more divergent ideation, more explicit comparison, less investment in a single concept, and better overall design performance. Moreover, we found that groups who produce and share multiple prototypes report a greater increase in rapport, exchange more verbal information, share more features, and reach a better consensus.

Bio

Steven is an Assistant Professor at the HCI Institute at Carnegie Mellon University where he researches human-computer interaction, innovation processes, design education, and "crowdsourcing" methods. He is recipient of Stanford's Postdoctoral Research Award and co-recipient of a Hasso Plattner Design Thinking Research Grant. He received an MS and PhD in Human-Centered Computing from the Georgia Institute of Technology, and a BS in Industrial Engineering from University of Iowa.

Contact Elizabeth Gerber at 847-467-0607 or egerber@northwestern.edu for further questions.