Steve Franconeri, PhD-Northwestern University Photo
Segal Seminar Series

Steve Franconeri, PhD-Northwestern University

February 26, 2013, 4:00 - 5:00 p.m.
Ford Motor Company Engineering Design Center
1.350 (ITW Classroom)
2133 Sheridan Rd., Evanston, IL 60208

The Capacity of Visual Reasoning and Imagination


Our laboratory uses techniques from perceptual psychology, including eyetracking and attention tracking, to understand how people transform a raw image into objects, groupings, numerosity, and relations. Our understanding of the mechanisms and limits of these processes guides display design and pedagogy within education (e.g. graph comprehension, mental transformations)and information visualization design.


Within both the natural world and constructed displays, our visual system transforms a raw image into objects and relations. Our lab explores this transformation: how we group objects together, how we know whether one object is larger, brighter or farther to the right than another, how many objects we can deal with at once, and how we track them over space & time. Franconeri has a B.A. in Cognitive Science and Computer Science from Rutgers University, a Ph.D. in Experimental Psychology from Harvard University, followed by a Killam Postdoctoral Fellow at the University of British Columbia, and has been faculty at Northwestern University for the past six years.

Visual Cognition Lab