Navi Radjou, Cambridge Judge Business School Photo
Segal Seminar Series

Navi Radjou, Cambridge Judge Business School

April 12, 2013, 12:00 - 1:00 p.m.
Donald P. Jacobs Center
Room G.45
Evanston, IL 60208

Frugal Innovation: A Disruptive New Business (and Social) Paradigm


As the US and Europe enter the Age of Austerity, Western firms must learn to innovate cost-effectively and sustainably under severe resource constraints. In this interactive presentation, Navi will introduce you to a groundbreaking business paradigm: Frugal Innovation. Frugal innovation is the ability to “do more with less”: that is, to reduce complexity and create significantly more business and social value while minimizing the use of increasingly limited resources. Thousands of inventive entrepreneurs and firms in resource-constrained emerging markets like India, China, Africa, and Brazil apply frugal innovation techniques to create simple but highly-effective solutions that deliver more value to customers at lower cost. Using many real-life case studies (Renault-Nissan, GE, Siemens, Unilever), Navi will show how you can apply the frugal innovation tools, techniques and mindset to address the needs of cost-conscious and eco-aware consumers worldwide in sectors ranging from healthcare to manufacturing to energy to education to financial services. Navi will also describe the grassroots "frugal innovation movement" unfolding across US and Europe, led by progressive government agencies like FEMA and SCIP, next-gen incubators like TechShop and Rock Health, and visionary universities like Stanford and MIT.


Navi Radjou is an innovation and leadership strategist based in Silicon Valley. He is also a Fellow at Judge Business School, University of Cambridge, and a World Economic Forum (WEF) faculty member. He is a member of WEF’s Global Agenda Council on Design Innovation and a regular columnist on Navi is co-author of the bestseller "Jugaad Innovation" which The Economist calls “the most comprehensive book yet to appear on the subject” of frugal innovation. Navi is also co-author of "From Smart To Wise," a book that PepsiCo CEO Indra Nooyi calls "a practical guide for accelerating your own wise leadership development." An Indian-born French national, Navi lives in Palo Alto, CA.

Contact Elizabeth Gerber at 847-467-0607 or for further questions.