Liz Gerber, PhD-Northwestern University Segal Design Institute Photo
Segal Seminar Series

Liz Gerber, PhD-Northwestern University Segal Design Institute

November 15, 2012, 4:00 - 5:00 p.m.
Ford Motor Company Engineering Design Center
1.350 (ITW Classroom)
2133 Sheridan Rd. Evanston , IL 60208

Positive Innovation: Enabling Individuals and Communities to Thrive


Belief precedes action. If we don’t believe can do something we won’t even attempt to do so. And when the work becomes difficult and we stumble, beliefs in our ability are critical to persisting. While the benefits of innovation are easy to understand, the work is difficult to do, thus believing in our ability to realize and implement an idea is critical.

This talk will examine how technology can foster beliefs in one’s ability to innovate. Drawing from Bandura’s Cognitive Social Cognitive Theory, I’ll present three projects that examine how technology fosters’ people beliefs in their ability to innovate through mastery experiences, vicarious learning, and social persuasion.

I will present work related to crowdfunding, improvisation, and education and discuss how this work fits in the positive innovation movement that enables individuals and communities to thrive.

Contact Elizabeth Gerber at 847-467-0607 or for further questions.