John Gero, PhD-George Mason University Photo
Segal Seminar Series

John Gero, PhD-George Mason University

February 19, 2013, 4:00 - 5:00 p.m.
Ford Motor Company Engineering Design Center
1.350 (ITW Classroom)
2133 Sheridan Rd., Evanston, IL 60208

Studying Design and Creativity Using Computational Social Science

John S. Gero

Krasnow Institute for Advanced Study, George Mason University Architecture and Computer Science, University of North Carolina – Charlotte


Design creativity is not a unitary concept and as a consequence it is hard to understand and define precisely. Design creativity involves not only the designer and the object being designed but also many players who influence the designer and the design. This talk introduces concepts from situated cognition and social science to develop computational models that allow the exploration of design creativity.

The talk outlines the principles of situated computing and social interactions as the foundations for design computing and applies them to design creativity and innovation. Examples of the application of these concepts will be presented and include:

  • Modeling brainstorming as a creativity tool
  • Emergence of schools of design style during creative generation of designs
  • Emergence of design values during innovation

The talk will conclude with a discussion of the implications of these foundational concepts on the development of design support tools.


John Gero is a Research Professor at the Krasnow Institute for Advanced Study as well as at the Department of Computational Social Science and at the Volgenau School of Engineering, George Mason University. Formerly he was Professor of Design Science and Co-Director of the Key Centre of Design Computing and Cognition, at the University of Sydney. He is the author or editor of 50 books and over 600 papers and book chapters in the fields of design science, design computing, artificial intelligence, computer-aided design, design cognition and cognitive science. He has been a Visiting Professor of Architecture, Civil Engineering, Cognitive Science, Computer Science, Design and Computation or Mechanical Engineering at MIT, UC-Berkeley, UCLA, Columbia and CMU in the USA, at Strathclyde and Loughborough in the UK, at INSA-Lyon and Provence in France and at EPFL-Lausanne in Switzerland. His former doctoral students are professors in the USA, UK, Australia, India, Japan, Korea, Singapore and Taiwan.

He has been the recipient of many excellence awards including the Harkness Fellowship, two Fulbright Fellowships, two SRC Fellowships and various named chairs. He is on the editorial boards of numerous journals related to design science, computer-aided design, artificial intelligence and knowledge engineering and is the chair of the international conference series Artificial Intelligence in Design, the conference series Design Computing and Cognition and the international conference series Computational and Cognitive Models of Creative Design.

Professor Gero is also an international consultant in the fields of computer-aided design, artificial intelligence and technology policy.

Learn more about John Gero.

Contact Wei Chen at 847-491-7019 or for further questions.