Hannah Chung and Aaron Horowitz, Sproutel Photo
Segal Seminar Series

Hannah Chung and Aaron Horowitz, Sproutel

March 5, 2013, 4:00 - 5:00 p.m.
Ford Motor Company Engineering Design Center
1.350 (ITW Classroom)
2133 Sheridan Rd., Evanston, IL 60208

Watch a video of Jerry the Bear.


Sproutel makes interactive learning games for children with a chronic illness. Our first product, Jerry the Bear, is a cuddly robotic teddy bear that enables children with type 1 diabetes to master complex medical procedures through play! In our talk we will discuss how the human centered design process intrinsically creates business that achieve a social impact. Please join us to hear about the creation of Sproutel, the design process behind Jerry the Bear, and tales of fellow social entrepreneurs that illustrate the current landscape. In our talk, we will discuss how using the Human Centered Design and solving the right problem can create a business that achieve a social impact.


Sproutel was founded by Hannah Chung and Aaron Horowitz.  While completing their undergraduate degrees at Northwestern University, Hannah and Aaron met through their work with Design for America (DFA), an award-winning nationwide network of interdisciplinary student teams and community members using design to create local and social impact.  Both still serve on DFA’s national board, and Hannah is one of the original co-founders.  

Hannah Chung, Sproutel’s Chief Creative Officer, focuses on the overall design and the user interaction of the product, medical content/curriculum, marketing, branding, and customer relationships.  Hannah was named one of Inc Magazine’s “Top 15 Women to Watch in Tech” in 2012.  She has spoken at Design and Emotion, ACM Creativity & Cognition, SEEED, IFTF, and Women@TheFrontier by Singularity University and NASA.  Before co-founding Sproutel, Hannah developed her expertise in design, manufacturing, and human factors research through her work at Ford Motor Company and Radius Product Design.  Hannah holds a degree in Mechanical Engineering from Northwestern University.

Aaron Horowitz, Sproutel’s Chief Executive Officer, handles the hardware development, interaction design, IP strategy, business development, and manufacturing relationships, and is responsible for hiring key technical staff to build core competencies in mobile development.  He has shared his expertise in robotics and entrepreneurship through speaking at numerous conferences including CUSP, TEDxProvidence, IFTF, A Better World by Design, NYU Ambition, and SEEED.  Aaron graduated from Northwestern University cum laude with a degree in “Mechatronics and User Interaction Design,” a major he created to gain the technical know-how needed to execute Sproutel’s broad vision.

Learn more about Sproutel.