Designing for the Next Two Billion Users: Firefox OS Focuses on Emerging Markets
Mozilla believes in the power of the Web, and has designed an open mobile platform to bring the Internet to a new set of users — the next two billion. Firefox OS is set to launch into emerging markets worldwide beginning Summer 2013. Come see the device and learn about its development. Take away appreciation for what it means to know your user, and how that knowledge has supported Mozilla in developing a better user experience for Firefox OS.
In this hour talk, Mozilla’s User Experience Research lead, Cori Schauer, and Sylver Consulting’s president, Brianna Sylver, team up to share key learnings of their collaborative work together in Brazil and Colombia.
Cori leads the User Experience Research team at Mozilla. She has 13 years of experience working for various clients and sectors. Prior to Mozilla, Cori was an ethnographer for the Human Space Flight program at NASA. Cori is a pragmatist, and believes in making research accessible and actionable. She uses design research methods to uncover issues, identify opportunities, start conversations, create consensus, and build the right solutions. Cori has a BA in Professional Writing, English, and Cultural Anthropology and a Masters of Design in Communication Planning and Information Design from Carnegie Mellon University.
Brianna is a researcher, strategist and worldwide speaker, specialized in diverse market research methodologies, design ethnography, creative problem solving, strategy and innovation. Many organizations including GE, Marriott International, Pepsico, Amway, Mozilla and NASA have hired her company to assimilate and interpret the aspirational and functional needs of their stakeholders into actionable guidelines, resulting in new products, services and/or businesses. Brianna holds a BFA in communication design from the University of Buffalo and a master's degree in human-centered communication design and design strategy from the Institute of Design at the Illinois Institute of Technology.