Bridging the Product Development Gap – The story behind creation of the Product Realization Group Photo

Bridging the Product Development Gap – The story behind creation of the Product Realization Group

April 20, 2011, 2:00 - 3:00 p.m.
Ford Motor Company Engineering Design Center
ITI Conference Room (1.240)
2133 Sheridan Rd. Evanston , IL 60208

Abstract

High Technology businesses face increases in global competition, time-to-market pressures, greater technological complexities, and less available skilled resources. These factors increase the risks for bringing new products to market and result in the following:

  • Product is not what customers want
  • Costs are too high
  • Product is not manufacturable or supportable
  • Unable to achieve regulatory compliance
  • Missed business plan targets

To mitigate these risks and bridge the product development gap, the Product Realization Group was formed in 2006 and formally incorporated in 2010. PRG started as a loose network that evolved into an innovative new business model which now combines services from over twenty partner companies that form a “one-stop-shop” of outsources services. The group enables rapid and cost effective introduction of products to the market, regulatory compliance, manufacturing, service, and continuous improvement.

Mike will share his experiences forming the business, discuss real world “war stories”, and walk through the Entrepreneur’s Kit (eKit) that supported introduction of Art of Flame’s Lumejere product into the market in late 2010. He will also discuss how the systems approach learned in the MME program at NU shaped his thinking that led to the formation of the group.

This will be a colorful and interactive session with real world insights from a Silicon Valley veteran. Don’t miss it!

Light refreshments provided.

Bio

Michael Keer is the founder and CEO of the Product Realization Group (PRG). PRG is a group of trusted businesses that offer a "one-stop-shop" of outsourced product lifecycle services enabling the rapid and cost effective introduction of products to the market, regulatory compliance, manufacturing, service, and continuous improvement. He has over 20 years of high technology business leadership experience. Prior to PRG, Michael held Management positions at SofTEQ, a Business Systems Integrator, Paramit Corporation, an Electronic Manufacturing Services provider, and Operations Management / Engineering positions at SemiPower Systems, Ericsson/Raynet, and NCR, where he participated directly in multiple new product introductions.

Mike received a B.S. in Industrial Engineering and Masters in Manufacturing Engineering from Northwestern University in Evanston, IL. He teaches the Data Management module for the PRG Certificate Program and is an active Mentor for Stanford University's Product Realization Lab.

Contact Andrea Farley at 847-467-1604 or andreafarley@northwestern.edu for further questions.