John Bielenberg: The Secret Project to Think Wrong and Change the WorldPhoto
Segal Seminar Series

John Bielenberg: The Secret Project to Think Wrong and Change the World

April 12, 2016,4: 00 - 5: 00p.m.

Ford Design Studio (1.230)

2133 Sheridan Road

Evanston, IL, 60208

Abstract

In the creative process, humans are victims of their own neural pathways and synaptic connections. Subconsciously, we’re following predictable paths to solve problems. In this talk, learn how design students at the California College of the Arts are using the “think wrong” process to solve big challenges and drive positive change in the world.

Bio

John Bielenberg is a designer, entrepreneur and imaginative advocate for a better world. He is the founder of Project M, CCA Secret Project and co-founder of Future and Common.

John Bielenberg: The Secret Project to Think Wrong and Change the World

Questions? email segal@northwestern.edu