Design: Chicago 2015Photo

Design: Chicago 2015

April 9, 2015,4: 00 - 6: 30p.m.
James L. Allen Center
Evanston, IL 60208

Design as Strategy

Northwestern University's McCormick School of Engineering, Kellogg School of Management, Segal Design Institute, MMM program, and Master of Product Design and Development Management program are pleased to host the annual Design:Chicago™ seminar on April 9, 2015.

Join us to hear from design professionals from Doblin Inc., Audi, frog, and IA Collaborative to hear how design can be used as a strategic tool across industries.

There is no charge for attendance at Design:Chicago, but space is limited, and reservations will be taken on a first-come first-served basis, so please register early. We look forward to seeing you there.



Larry Keeley, Co-founder and President at Doblin, Inc.

Jeri Ward, Director of Customer Experience at Audi of America

Teaque Lenahan, Executive Director of Innovation Strategy at frog

Kathleen Brandenburg, Founder at IA Collaborative


Walter Herbst
Director, Master of Product Design and Development Management program, McCormick School of Engineering and Applied Science
Founder, Herbst Lazar Bell

Greg Holderfield
Director, Segal Design Institute
Co-director, MMM program