Kati London,  Microsoft FUSE LabsPhoto
Segal Seminar Series

Kati London, Microsoft FUSE Labs

October 7, 2014,4: 00 - 5: 30p.m.
Ford Engineering Design Center
Room 1.350 (ITW Classroom)
2133 Sheridan Rd., Evanston, IL 60208

Social, Illegal, and Hyperlocal Challenges:

Design Practices for the Real World


What do sharks, traffic sensors, and networked plants all have in common? They were each participants in social systems designed to address specific human challenges. This talk will provide an overview of work at the intersection of games, networked data, and participatory culture. These include an MMO designed for public safety, sharks that play tag with players, a networked sensing system that enable plants to call people on the telephone for help, and a game in which players convert their social relationships into a local currency. We will cover several design principles and the challenges of creating new metrics to measure successful innovation in design and new interaction models.


For her work in both real world games and the early Internet of Things, Kati was named one of the “Top 35 Innovators Under 35” by MIT's Technology Review Magazine and “100 Most Creative People in Business” by Fast Company Magazine. She teaches a graduate course “Persuasive Technology: Designing the Human" at NYU's ITP, and frequently speaks on online and offline engagement, economies, games, and sensors. 

Her work has been widely covered. She has worked with clients including the United Kingdom's Department for Transport, the BBC, the Carnegie Institute, Disney Imagineering, Nike, CBS and MTV. Her work is represented in the permanent collection of MOMA and has been exhibited at the Design Museum of London and Museum of Science & Industry.

She is currently a Senior Researcher at Microsoft Research, FUSE (Future User Social Experiences). Previously, she was Director of Product for Zynga New York and Vice President of Area/Code (acquired by Zynga). She has served as Innovator-in-Residence at USC's Annenberg School and was honored to be the commencement speaker for UC Santa Cruz in 2014.

Contact Haoqi Zhang at hq@northwestern.edu with any questions.