Current Students

DSGN 495-41: Design, Discovery and Invention


The intention of this course is to introduce the student to the research/discovery and invention fundamental design strategy of the New Product Development (NPD) business process.

The underlying theme of the course is the strategic vision of designing into the technical white space in the NPD process for sustainable value creation. There will be a focus on the execution of the strategies, with tangible real-world examples of successes and failures.

This course will develop your skills at researching the technical space, framing the new product challenge in the context of the job to be done for the user, and strategically designing an inventive solution that can be the basis of a robust IP strategy.


This course is intended for graduate students. Undergraduates may enroll with instructor's permission.

Quarter Offered


DSGN 495-41 Design, Discovery and Invention, Section 41
Meets Wednesday, 6:30pm - 9:30pm in ITW
Instructor: Dan Brown

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