Current Students

DSGN 470: Communication Design (.5 unit)

Description

In this 5-week course, you will choose a startup product, define its target audience, develop visual language and content, and create a one page website*. Combining imagery, layout, typography, color and strategy, teams will design a singular digital communication piece—articulating a compelling brand promise, feature set and call-to-action. This course will help you develop the knowledge, vocabulary and skills to become a better visual communicator, collaborate more effectively with creative talent and realize design's impact on business.

 *no coding necessary

Key Learning Takeaways

  • Understanding the 5 core elements of visual design (imagery, layout, typography, color and content) and how to use them across mediums—from pitch decks to product campaigns
  • Defining target audiences and making objective design decisions that resonate with them
  • Conducting competitive visual/brand audits
  • Making practical use of resources, templates and readymade platforms to shortcut the design process
  • Using grids and wireframes to create visual hierarchy and order
  • Manipulating imagery (illustration and photography) for desired effect
  • Pairing typefaces for legibility and learning typographic anatomy
  • Combining colors that build brand identities and communicate mood and tone
  • Cultivating a culture of critique: giving and getting constructive design feedback

Prerequisites

Open to MMM students only.

Quarter Offered

Summer

DSGN 470 Communications Design (1/2 unit)
Meets: Tuesday or Wednesday, 6:30-9:30pm
Location: Ford Design Studio 1.230
Instructor: Antonio Garcia

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