DSGN 460: Innovation in Context
For MMM students only.
This course explores the nexus of innovation strategy and emerging platforms for market place analytics. Innovation policy is explored through the lenses of the intellectual property regimes and the associated portfolio of assets held by firms. Both proprietary (Patent Sight) and public databases (Espacenet, WIPO Brand Platform) will be used to analyze and consider management decisions for technology acquisitions, new product development, market trend analysis, product portfolio management, licensing and R&D Strategy. Partner firms that will teach and guide analysis contexts include Caterpillar and several member companies of the Berkshire Hathaway Group.
Caterpillar is helping build out a unit on innovation analytics that is presently being used to guide and plan their next generation autonomous vehicle platforms. The Marmom Group (a Berkshire Hathaway company) will demonstrate how innovation analytics is informing the component of their growth strategy that has to do with acquisitions and R&D Strategy. The selection and development of the case studies to be used in Innovation in Context is informed by the syllabi and content of MMM specific courses offered earlier in the MMM curriculum and will thereby allow MMM students to leverage and integrate the skills and tools associated with these course offerings.
Open to MMM students only.
DSGN 460 Innovation in Context
Meets Monday 8:30-11:30am in Ford ITW, 1.350
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Instructor: James Conley